Embedded Files
Email can look good
An email with links to videos and embedded images (play buttoned snapshots) gets 5-10x more click-through than other email mass marketing.
With an image in the email, views are 5-10 times as many! Campaign Monitor reported that: "the screen grab was clicked on more than 5 times as often as the text link.
Ways to Champion a Successful Marketing Transformation
I bought an MP3 player about 2 years after they were officially cool. I thought it would be an easy transition, yet the move from familiar pre-MP3 gear to something brand new was challenging. I could use a CD player in my sleep, why change? I had mountains of already paid for CDs and other gadgets, why disregard those investments? While I recognized the way of the music-listening future, getting there took more effort than simply making an MP3 purchase. READ MORE
Wed, Sep 15, 2010 @ 08:00 AM by Julie Devaney
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