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What actions and interactions encourage a user to become INVOLVED?
What actions and interactions encourage a user to become INVOLVED?
More and more, we’re seeing web sites use rewards systems, competitions, and fun progress indicators to get people engaged. Interactions such as these trigger different elements of human behavior, and encourage your visitors to engage with your web site more. They differentiate the casual glance from a longer involvement with your site.
What simple things can you do to increase engagement? Is there a place for fun in business sites? What are some of the ideas from psychology that apply to design? Seductive interactions take us to a new level in design. They leverage the latest advancements in social science, psychology, and behavioral economics...READ MORE
AMIFY!!! The newest push in Marketing, Audience participation and UX is Gamification. In simple terms gamification means rewarding engagement with positive feedback from the site, campaign, message or product itself to the individual. Further, Gamification entails a rule system for those rewards. Like all games (team sports, board games, card games, gambling games, etc.) User Engagement that achieves the sought action, assignment or achievement gets rewarded.
Contrary to what you might think, cash is not, by itself, the most effective reward in gaming. A sophisticated understanding of human behaviors and motivations suggests that rewarding other basic human drives (sex, power, prestige, comfort, belonging) can be just as effective (read that "fun") at seducing the user to behave in the targeted way... READ MORE
The dropcaps on this page, as well as others around the site, come from the blog
Daily Drop Cap by Jessica Hische
Daily Drop Cap by Jessica Hische
AN ILLUSTRATIVE INITIAL EVERY DAY
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